About Long Law Firm in Conway, SC — Our Story & Values
Our Story – A Legacy of Service
From a Conway Office to Families Across the Grand Strand
Long Law Firm began with a simple belief: planning your legacy should feel personal, not intimidating. Based in Historic Downtown Conway near the Riverwalk and the Horry County Courthouse, we serve families throughout Horry and Georgetown County—including Myrtle Beach, Surfside, Murrells Inlet, Pawleys Island, and Georgetown. Led by John R. Long II, our practice focuses on clear counsel in estate planning and probate with the neighborly care Conway is known for. Many of our clients are retirees who’ve made this community home; we help translate out-of-state documents into South Carolina-ready plans that truly reflect their wishes.
Meet John R. Long II, Attorney-at-Law
Experience You Can Trust, Guidance You Can Understand
John brings decades of service to South Carolina families, with a steady, plain-spoken style that puts clients at ease. He believes good counsel begins with listening—“What is your legacy?”—and ends with a plan that feels right to you. Whether you’re preparing a will in Conway, considering a living trust in Myrtle Beach, or facing probate after a loss, you’ll work directly with John and a team that returns calls, explains options, and respects your time.
Our Values – Faith, Family, and Community
Principles That Shape Our Practice
We’re a Christian-focused firm that strives to treat every client with dignity, honesty, and care. Family is central to our work and our future, with John’s son and daughter-in-law preparing to join the practice. We’re active neighbors—supporting local efforts, answering questions at community events, and keeping legal guidance accessible for folks from Kingston to Carolina Forest. (“Teach us to number our days, that we may gain a heart of wisdom.”)
Building Trust & Relationships
Personal Communication, Lasting Counsel
Clients choose Long Law Firm for responsive communication and practical advice. We keep in touch as life changes—retirement, new grandchildren, moves to or from the
Grand Strand—and update documents so they stay current. If you need
probate guidance, we handle the process with compassion and clarity, from initial filings to the final accounting.
Our Team & Future
Continuity That Protects Your Long-Term Plan
Just as we help you plan for tomorrow, we’ve planned for ours. With family joining the practice, Long Law Firm will be here to maintain your documents, answer new questions, and support the next generation. That continuity matters when your plan spans years—not just days.
